June 21, 2022

There’s truly no place like home… 

That’s why our latest Stitch & Hide campaign was captured in our own backyard - Byron Bay. 

With its stunning attractions and electric community, Byron Bay is an incredible source of inspiration for many. The town attracts active and creative individuals seeking an alternative lifestyle. It’s booming with enthusiasm and will leave you wanting more. Above all, it makes a statement with its simplicity… just like our latest collection. 

This collection consists of four gorgeous products; a leather bucket bag, leather tote bag, leather shoulder bag, and leather pouch. All designs were inspired by the laid-back yet far-out vibe of the coastal beach town we call home - Byron Bay. They are crafted with eco-certified ‘washed’ leather, giving them all a unique, worn-in look. Just like the individuality of Byron, the washing process ensures no two bags are the same. For those of you that know Byron, you will know how intoxicatingly magical the area can be. Our hope was too create products that would capture the simple yet exceptional aura of the town we know and love. 

Lennox Pouch

Lennox Head is the perfect seaside village for a laidback holiday.  It has a coastal atmosphere and buzzing main street filled with boutiques, cafes, and restaurants. 

The perfect plus one for strolling main street. Lennox is the pouch you didn’t know you needed. Complete with two card slots and an internal divider to keep you organised. 

Belongil Bucket Bag

Belongil Beach is stunning and secluded, tall sand dunes frame an open beach that stretches northeast of Byron’s seawall.  

Let’s go to the beach! The Belongil bucket bag is inspired by the laidback beachgoer lifestyle. The cinch closure makes opening and closing a breeze. The long and short strap allow for versatility and customization.   

Wategos Tote

Located north west of Cape Byron, Wategos Beach is one of Byron’s most picturesque places to soak up the sun, surf, and play. 

Minimal design, maximum functionality. This talented tote prioritises organization. Short handles for convenience and shoulder strap for comfortability, versatile is an understatement.

Byron Bag 

Like the town - the Byron hobo bag makes a statement with its simplicity. The wide opening slouches when worn on the shoulder or across the body. This leather bag is deceivingly spacious, easily fitting your wallet, phone, camera, water bottle, and bikini. This is the perfect bag to transition you from beach adventures to cocktail hour at The Mez Club. It is simple yet sleek and chic. That’s all our boxes ticked! 

We believe in great products, high-vibes, and exceptional people. The launch of this successful line would not have been possible without our exceptional team.

Big thank you to: 

@byscottlowe
@marlen_w
@taylorjean
@shelb_doyle
@kate_on_holiday
@clash.studio
@_charley.t
@friction_free
@grystphoto
@themezclub
@rangerpropertybyron
@sif_orga
@sara_hyoung

 


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